From product catalog to conversion funnel
A tattoo supplies brand with strong products, disconnected channels, and no visibility into what converted.
The problem
BIGWASP sold cartridges and studio supplies professionals reorder constantly — a repeat-purchase business by nature. But the store browsed like a catalog instead of converting like a funnel, channels ran disconnected, and nobody could say which marketing produced which sales.
The approach
The full acquisition system, rebuilt
01 — Generate demand
SEO and GEO for supply-related searches, needle and cartridge buying guides capturing research traffic, Google and Meta campaigns for demand.
02 — Convert visitors
Store redesign with improved branding, plus bundle offers engineered to raise average order value.
03 — Measure growth
A GA4 conversion funnel exposing exactly where buyers dropped off — and which fixes moved the number.
04 — Scale acquisition
Multilingual storefront foundations for selling to professionals across markets.
The outcome
A store that converts professional buyers, reports what's working, and is built for the repeat purchases the business runs on.