The GA4 Conversion Funnel Setup Guide

The measurement foundation we build for every client — how to set up a GA4 funnel that shows exactly where visitors drop off and which channels produce customers.

What's inside

• ✓The events that actually matter (and the ones to ignore)
• ✓Step-by-step funnel configuration
• ✓How to connect ad platforms so campaigns optimize for real conversions
• ✓Reading the funnel: finding your biggest leak in 10 minutes